Zoppis - Wide Selection
2023
Zoppis, a supplier in the Ho.Re.Ca. industry, launched a strategic communication project aimed at strengthening its position in the wine market ahead of the holiday season.
What we do
BrandingContent creationGraphic designPhoto and videoSocial mediaMedia Campaigns
The Project
The campaign was designed to boost brand awareness and drive sales through an omnichannel strategy that emphasized product variety, service quality, and professional expertise.
More than just showcasing a wide assortment, the initiative effectively conveyed the brand’s consultative value, wrapped under a memorable and strategic campaign title: Wide Selection.
More than just showcasing a wide assortment, the initiative effectively conveyed the brand’s consultative value, wrapped under a memorable and strategic campaign title: Wide Selection.
Applications
To ensure an effective and goal-oriented communication approach, we developed a comprehensive strategy based on two key pillars: service and product. The project was structured in two distinct yet complementary phases, each crafted to guide and engage the target audience throughout the festive season.
The first phase, launched in November, focused on highlighting the reliability of the Zoppis service, emphasizing the punctuality of deliveries and the added value of sommelier-led consulting. In December, the campaign shifted its emphasis to branding and product storytelling. We introduced a curated selection of 24 exclusive wines through a digital booklet, complete with detailed product sheets, pairing suggestions, and editorial content with a holiday twist. This digital asset was also used as a lead magnet in advertising campaigns to attract and convert new prospects.
The communication plan activated multiple online and offline touchpoints to ensure consistent visibility and engagement. It included editorial newsletters to inspire and inform, daily posts across social media platforms supported by targeted paid campaigns, and in-depth blog content to deepen audience connection. Offline, the campaign extended to the distribution of the booklet and training for the sales team, aligning all efforts toward a unified and high-impact brand experience.
The first phase, launched in November, focused on highlighting the reliability of the Zoppis service, emphasizing the punctuality of deliveries and the added value of sommelier-led consulting. In December, the campaign shifted its emphasis to branding and product storytelling. We introduced a curated selection of 24 exclusive wines through a digital booklet, complete with detailed product sheets, pairing suggestions, and editorial content with a holiday twist. This digital asset was also used as a lead magnet in advertising campaigns to attract and convert new prospects.
The communication plan activated multiple online and offline touchpoints to ensure consistent visibility and engagement. It included editorial newsletters to inspire and inform, daily posts across social media platforms supported by targeted paid campaigns, and in-depth blog content to deepen audience connection. Offline, the campaign extended to the distribution of the booklet and training for the sales team, aligning all efforts toward a unified and high-impact brand experience.
The Solution
The campaign delivered strong and measurable results, enhancing both brand visibility and commercial outcomes. Zoppis was increasingly recognized not only as a reliable wine supplier but also as a strategic partner offering expert guidance tailored to the needs of Ho.Re.Ca. professionals.
Digital activations significantly increased audience engagement, with growing interaction and a more involved social media community. The holiday wine booklet and editorial content sparked notable interest in the wine assortment, successfully driving early purchases in the run-up to the holidays.
On the commercial side, the campaign contributed to a clear increase in demand during November and December, generating qualified leads and reinforcing long-term relationships with existing clients. The editorial and relational approach created a strong sense of connection and trust, transforming the seasonal promotion into a meaningful brand experience.
Digital activations significantly increased audience engagement, with growing interaction and a more involved social media community. The holiday wine booklet and editorial content sparked notable interest in the wine assortment, successfully driving early purchases in the run-up to the holidays.
On the commercial side, the campaign contributed to a clear increase in demand during November and December, generating qualified leads and reinforcing long-term relationships with existing clients. The editorial and relational approach created a strong sense of connection and trust, transforming the seasonal promotion into a meaningful brand experience.
Numbers
The strategy led to measurable results
This campaign transformed communication into a truer and more engaging experience, strengthening the bond between Zoppis and its customers.
the result
Thanks to a focused and integrated strategy, the project enabled Zoppis to reinforce its market positioning as a trusted partner for the Ho.Re.Ca. sector.
The seamless integration of digital and offline channels ensured consistent, effective communication while delivering real value to both the brand and its customers.
The seamless integration of digital and offline channels ensured consistent, effective communication while delivering real value to both the brand and its customers.
