AQUAELITE - CERSAIE 2023
2023
At Cersaie 2023, Aquaelite put color center stage. The brand launched its bold new collection of colored shower columns with one goal in mind: make it instantly clear that color was the main character—through an elegant, striking, and memorable booth.
What we do
BrandingGraphic designCRM Email MktSocial media
The Project
In a crowded and competitive fair, Aquaelite needed to stand out.
The objective was to present the new colored collection in a way that was clean, distinctive, and visually impactful—turning the use of color into both message and design.
The objective was to present the new colored collection in a way that was clean, distinctive, and visually impactful—turning the use of color into both message and design.
The Solution
Working alongside the booth design team, we created a concept that transformed color into a spatial narrative. A chromatic line—featuring the full range of hues—flowed like a rainbow across the stand, naturally guiding visitors’ eyes toward the product displays.
Color wasn’t just decoration; it became a visual language. It made the booth immediately recognizable, amplifying Aquaelite’s identity and making the new collection impossible to miss.
Color wasn’t just decoration; it became a visual language. It made the booth immediately recognizable, amplifying Aquaelite’s identity and making the new collection impossible to miss.
The Result
A refined, minimal, and high-impact presence. The concept made it easy to communicate the essence of the new line: color at the core. The booth caught attention, elevated the products, and expressed the brand with clarity and style.
The Result
Jam Area took care of the development of all communication materials for the fair, the production of social content, the management of pre-, during and post-event information mailings to the customer database, and the organisation of lead collection within the company CRM.
