Arona is a city that breathes theater all year round. The Arona Città Teatro project is not just a season of performances but a true cultural movement that engages the entire community.
What we do
BrandingGraphic designweb designSocial media
The Project
The goal was to create a logo that captures the essence of this theater-city, where any place can become a stage, and every person can actively participate in a collective performance.
The Solution
We have developed a graphic symbol that represents an arena with its stands, where the audience watches the performance. The shape of the symbol is in motion, like the waves of the lake, symbolizing constant change and the flow of life. The logo is not just a visual element but a metaphor for the dynamism and vitality that define Arona and its cultural project.
The acronym ACT (Arona Città Teatro) was chosen not only as an abbreviation but also for its dual meaning: in addition to representing the project's name, it evokes theatrical action and the community's active commitment to building the "theater-city" together.
The acronym ACT (Arona Città Teatro) was chosen not only as an abbreviation but also for its dual meaning: in addition to representing the project's name, it evokes theatrical action and the community's active commitment to building the "theater-city" together.
The resul
The logo has become the recognizable symbol of an initiative that goes beyond traditional theater, blending culture, identity, and territory. Its simple yet powerful design conveys a strong sense of belonging, social cohesion, and cultural transformation.
The result
Well-received by the public, the logo strengthened the project’s identity and seamlessly integrated with Arona’s urban and natural landscapes.
A logo embodying the action, participation, and emotion that each performance in Arona evokes.
A logo embodying the action, participation, and emotion that each performance in Arona evokes.
