Unopiù - Strategy to loyalize users
2024
Unopiù, the leading Italian brand in outdoor design furniture, chose us to strengthen its customer dialogue. A tailored project combining CRM strategy, creativity, and automation to turn every contact into a valuable brand experience.
What we do
CRM Email MktData analytics
The Project
Unopiù aimed to strengthen relationships with its customers by transforming every interaction into a more engaging and personalized experience. The objective was to build a more effective communication flow that could increase engagement and enhance the value of each contact.
The solution
We designed a custom CRM strategy that blended technology with creativity to make every message more relevant.
The Solution
By implementing automated workflows and refining audience segmentation, the CRM became a powerful relationship-building tool.
We reactivated dormant customers, personalized offers, and guided users throughout their buying journey—turning each email into an opportunity to build trust in the brand.
We reactivated dormant customers, personalized offers, and guided users throughout their buying journey—turning each email into an opportunity to build trust in the brand.
The result
The evolution of Unopiù's communication strategy delivered measurable results:
This strategic shift transformed communication into a more authentic and engaging experience, reinforcing the bond between Unopiù and its customers.
