AQUAELITE - CERSAIE 2024
2024
Aquaelite, an Italian company specializing in the production of advanced bathroom solutions, aimed to strengthen its brand identity and showcase its commitment to sustainability at Cersaie, one of the most important international trade fairs in the bathroom and design industry.
What we do
BrandingGraphic designContent creationSocial mediaPhoto and videoMedia Campaigns
The Project
The goal was to create a stand capable of conveying the company’s philosophy while highlighting the technological value of its products — with a clear focus on the balance between high performance and water-saving efficiency.
Our Contribution
Creative Concept
Development of the theme “Your Window to Nature”, designed to reinforce Aquaelite’s green positioning and communicate its values clearly.
Visual Identity
Design of a distinctive visual signature for the event, integrating the company’s mission and its commitment to environmental responsibility.
Collaboration with Architecture Studio
A seamless partnership to ensure coherence between the booth’s physical structure and its visual and narrative communication.
Visual & Verbal Communication
Design and copywriting of all graphic materials and editorial content to effectively express Aquaelite’s dedication to responsible production.
Development of the theme “Your Window to Nature”, designed to reinforce Aquaelite’s green positioning and communicate its values clearly.
Visual Identity
Design of a distinctive visual signature for the event, integrating the company’s mission and its commitment to environmental responsibility.
Collaboration with Architecture Studio
A seamless partnership to ensure coherence between the booth’s physical structure and its visual and narrative communication.
Visual & Verbal Communication
Design and copywriting of all graphic materials and editorial content to effectively express Aquaelite’s dedication to responsible production.
The Solution
Jam Area developed the event's creative concept, working closely with the architectural studio in charge of the booth's structural design. The core of the communication strategy was the theme “Your Window to Nature”, conceived to reflect Aquaelite’s dedication to sustainability and innovation in water-saving technology.
The Results
A distinctive and premium identity for the event, enhancing brand perception.
Strong audience engagement through a powerful and emotionally resonant narrative.
Clear positioning of Aquaelite as an innovative and sustainable brand in the bathroom design sector.
Effective promotion of its advanced technological solutions for water conservation.
Strong audience engagement through a powerful and emotionally resonant narrative.
Clear positioning of Aquaelite as an innovative and sustainable brand in the bathroom design sector.
Effective promotion of its advanced technological solutions for water conservation.
Conclusion
Jam Area’s strategic and creative approach transformed Aquaelite’s presence at Cersaie 2024 into an immersive brand experience. The theme “Your Window to Nature” became a powerful storytelling tool — allowing Aquaelite to communicate its vision for a sustainable future in a distinctive, impactful and memorable way within the world of high-end bathroom fixtures.
