(R)Evolution - Ritmonio al Salone del Mobile 2024
2024
On the occasion of Salone del Mobile 2024, Ritmonio – a leading Italian brand in the designer tapware sector – chose to narrate its transformation through an integrated communication project. The launch of two new collections provided the opportunity to position the brand distinctively on the international stage, highlighting the concept of extreme customization and the evolution of tailor-made design.
What we do
3d and motionBrandingContent creationGraphic designPhoto and videoSocial media
The Project
Ritmonio unveiled two innovative collections that redefine the notion of tailor made, making each component highly customizable, down to the individual piece.
The challenge was twofold: to communicate this design revolution clearly and memorably, while also affirming the brand’s ability to anticipate market trends and rethink both its industrial and communication approach.
The challenge was twofold: to communicate this design revolution clearly and memorably, while also affirming the brand’s ability to anticipate market trends and rethink both its industrial and communication approach.
OBJECTIVE
The goal was to position Ritmonio as a pioneer in a rapidly evolving market, enhancing its brand identity through a coherent and recognizable visual language. The focus was to shape a narrative that would express innovation, evolution, and uniqueness, fully aligned with the company’s design philosophy.
THE SOLUTION
At Jam Area, we developed a powerful concept built around the claim (R)Evolution—a semantic play that captures both the industry's transformation and the internal evolution of the brand. This message became the cornerstone of a distinctive visual system, consistently applied across all touchpoints: exhibition stand, commercial materials (catalogs, price lists, flyers), merchandising, and social media channels.
The format ensured an integrated communication approach capable of immediately conveying Ritmonio’s vision and the value of change.
The format ensured an integrated communication approach capable of immediately conveying Ritmonio’s vision and the value of change.
THE RESULT
The project gained significant attention at Salone del Mobile 2024, reinforcing Ritmonio’s perception as an innovative brand in the world of design and architecture.
The new visual identity and the (R)Evolution claim helped build a bold and contemporary brand image, perfectly expressing Ritmonio’s tailor-made revolution. This case history consolidates the brand’s leadership and amplifies its relevance in a continuously evolving market.
The new visual identity and the (R)Evolution claim helped build a bold and contemporary brand image, perfectly expressing Ritmonio’s tailor-made revolution. This case history consolidates the brand’s leadership and amplifies its relevance in a continuously evolving market.
