Estra SpA - 1000 Miglia
2023
We collaborated with Estra to tell the story of their unique journey to the iconic 1000 Miglia. Through evocative imagery and meticulous storytelling, we created an emotional experience on paper. A book that captures the essence and emotion of the event, highlighting Estra's passion and values.
What we do
BrandingContent creationGraphic designPhoto and video
The Project
The 41st edition of the 1000 Miglia is more than a race—it's a journey rich in history, passion, and adrenaline. Estra aimed to capture and narrate the experience of its team along Italy’s iconic roads, highlighting the emotions, milestones, and faces encountered throughout the journey.
The solution
Jam Area coordinated a multidisciplinary team—including an account manager, photographer, videographer, and graphic designer—to closely follow Estra’s team from start to finish. The collected material was carefully selected, post-produced, and edited, culminating in an emotional video and a meticulously crafted book. The book’s thread-sewn binding underscores the project's attention to detail and craftsmanship.
The result2023
The project transforms the journey into a comprehensive visual experience: a video capturing the race’s adrenaline and a book preserving the most evocative images from the 1000 Miglia.
The result
This authentic storytelling celebrates passion, creating lasting memories and turning the event into a powerful statement of identity and value.
