Aquaelite brand positioning
2025
Aquaelite is an Italian company founded in Gavirate, on Lake Varese, which has been designing and manufacturing designer shower systems for residential, wellness, and contract markets for over ten years.
The brand combines craftsmanship and innovation, pursuing a vision in which water, light, and materials become expressions of well-being and style.
The brand combines craftsmanship and innovation, pursuing a vision in which water, light, and materials become expressions of well-being and style.
What we do
The Project
With the “from aqua to élite” project, Aquaelite has chosen to revamp its communication to present itself in a more distinctive, consistent, and engaging way.
The goal is to strengthen its positioning in its key values—sustainability and nature, well-being and emotionality, design—by building a narrative capable of differentiating it in an increasingly competitive and often standardized market.
The goal is to strengthen its positioning in its key values—sustainability and nature, well-being and emotionality, design—by building a narrative capable of differentiating it in an increasingly competitive and often standardized market.
Approch
In a world full of promises of well-being, Aquaelite chooses the only one that matters: yours.
Your whim, your refuge, your signature.
This concept gives rise to a new language, more sensory and personal, marking the transition from “aqua” to “élite”: from a technical brand to an emotional brand.
An evolution that finds expression in a more human and distinctive tone of voice, translating into an experience that puts the person at the center, transforming the shower into an act of pleasure, identity, and well-being.
Your whim, your refuge, your signature.
This concept gives rise to a new language, more sensory and personal, marking the transition from “aqua” to “élite”: from a technical brand to an emotional brand.
An evolution that finds expression in a more human and distinctive tone of voice, translating into an experience that puts the person at the center, transforming the shower into an act of pleasure, identity, and well-being.
Output
The project led to the definition of a new tone of voice and a pay-off capable of translating the essence of Aquaelite into a more personal, authentic, and sensory language. The visual identity was completely redefined, introducing a more contemporary look and feel, consistent with the brand's vision and its values of well-being and design.
The result
A visual system and typographic research were developed to convey elegance and formal cleanliness, while the new photographic direction made the story more intimate and emotional.
The design of the colors and paper engineering enhanced the tactile experience of the materials, finding full expression in the new brand catalog, conceived as a narrative and sensory tool. Finally, the concept for the exhibition stand translated Aquaelite's values into an immersive space, where water, light, and matter become the protagonists of the experience.
The design of the colors and paper engineering enhanced the tactile experience of the materials, finding full expression in the new brand catalog, conceived as a narrative and sensory tool. Finally, the concept for the exhibition stand translated Aquaelite's values into an immersive space, where water, light, and matter become the protagonists of the experience.
Next Step
Extend the new identity to all digital and physical touchpoints, consolidating the brand experience and strengthening Aquaelite's recognition in the world of design and wellness.
