Estra SpA - Vinci la partita straordinaria
2024
Estra, a leading player in Italy’s electricity and gas market, launched a prize-driven campaign targeting sports fans by leveraging its sponsorships with Fiorentina Calcio and Pistoia Basket. The core objective was to engage the teams’ fan bases through an interactive, sports-centered promotion.
What we do
The Project
The campaign addressed a dual challenge: driving customer acquisition by encouraging users to switch their energy provider to Estra, and deepening the brand’s emotional connection with local communities by delivering a memorable fan experience.
To achieve this, the initiative offered exclusive sports-themed prizes, including match tickets, VIP experiences, and on-field access. The communication strategy was designed to be clear, inclusive, and emotionally compelling, capturing the thrill of truly being part of the game.
To achieve this, the initiative offered exclusive sports-themed prizes, including match tickets, VIP experiences, and on-field access. The communication strategy was designed to be clear, inclusive, and emotionally compelling, capturing the thrill of truly being part of the game.
The solution
Jam Area developed the creative concept and visual identity for the campaign, crafting a graphic language that was both distinctive and seamlessly aligned with Estra’s dual partnerships with Fiorentina and Pistoia Basket.
The campaign slogan, “Vinci la partita straordinaria” (“Win the extraordinary match”), blended the appeal of energy savings with the emotional power of sports, resonating with a broad yet highly engaged audience.
The campaign slogan, “Vinci la partita straordinaria” (“Win the extraordinary match”), blended the appeal of energy savings with the emotional power of sports, resonating with a broad yet highly engaged audience.
THE MATERIALS
We managed the full suite of communication assets to ensure visual coherence, strong brand recognition, and maximum impact across all touchpoints both online and offline. These included:
- Branded trams and large-format billboards
- Creative content for social media campaigns
- Website headers and promotional display banners
- LED ads and video content for stadium screens
- Customized IVR messages for customer support lines
Jam Area’s design team worked in close collaboration with Estra’s marketing department and media agencies to ensure a coordinated launch and high-impact execution.
- Branded trams and large-format billboards
- Creative content for social media campaigns
- Website headers and promotional display banners
- LED ads and video content for stadium screens
- Customized IVR messages for customer support lines
Jam Area’s design team worked in close collaboration with Estra’s marketing department and media agencies to ensure a coordinated launch and high-impact execution.
The result
The campaign significantly boosted brand awareness by aligning Estra with two high-profile sports organizations.
Its communication strategy was clear, dynamic, and highly distinctive, even within the crowded and competitive energy sector.
Through a well-orchestrated multichannel approach and a strong local footprint, Estra effectively engaged its sports-oriented audience, driving greater interest in its electricity and gas offerings.
Its communication strategy was clear, dynamic, and highly distinctive, even within the crowded and competitive energy sector.
Through a well-orchestrated multichannel approach and a strong local footprint, Estra effectively engaged its sports-oriented audience, driving greater interest in its electricity and gas offerings.
CONCLUSION
"Vinci la partita straordinaria" was a campaign that effectively blended sports, energy, and local engagement, showcasing the synergy between Estra, Fiorentina, and Pistoia Basket. It reaffirmed the brand’s ability to connect with diverse audiences through a direct and emotionally resonant approach. Jam Area played a key role in turning a commercial initiative into a strategic lever to elevate brand perception and strengthen identity.
