Di Sante chooses change to stand out. A bold rebranding project that merges tradition with innovation, renews identity, and amplifies presence—strengthening trust and building meaningful connections in the ever-evolving world of insurance.
What we do
BrandingGraphic designweb design
The Project
Di Sante, the general agency of Alleanza Assicurazioni for Northeast Piedmont, oversees 11 branches and stands as a trusted leader in the insurance sector. The challenge was to renew its brand identity by blending tradition with innovation, to convey both authority and customer proximity.
The Solution
Jam Area began the project with an in-depth positioning analysis. A multidisciplinary team—including Client Director, Project Manager, Art Director, Graphic Designer, UX/UI Designer, and Web Developer—crafted a new logo and visual identity, defined the tone of voice, and developed a full communication system.
The solution
The rebranding included an integrated launch campaign, a dedicated landing page to connect users with local branches, and a branded social object to support independent social media management.
The result
The new Di Sante identity strengthens brand positioning across the territory, presenting a modern and approachable image while communicating reliability and long-term value.
A rebranding strategy that unites heritage and innovation, builds authentic connections with clients, and stands out in the competitive insurance landscape.
A rebranding strategy that unites heritage and innovation, builds authentic connections with clients, and stands out in the competitive insurance landscape.
